WHAT YOU NEED YOUR EVENT-TICKETING PLATFORM TO EXACTLY DO?
Do you still want your guests to line up outside the venue for the tickets? If not, then you need an event ticketing system or event software to let you create, manage and sell tickets.
What is an event ticketing platform?
An event ticketing software is a system that takes all the steps an event planner needs to go through and simplifies them to a simple and easy-to-access process that is hassle-free for both the planner and the buyer.
It can either be standalone software for event ticketing or a part of a mobile event app. Through this system, organisers can sell tickets 24/7, gather customer data, manage seatings, block piracy and manage security.
Event ticketing also helps the organisers to get track of people interested in the event and take additional measures beforehand.
Event ticketing software 101
Almost all the conference apps try to avail of the system to make event planning seamless. The whole process can be done in a few steps.
Create an event and design the ticket using the information about the event i.e name of the event, date, time, and feature image.
Select the pricing, the number of seats and the number of reserved. The event planner can also set up coupons and sales and set deadlines for them on the conference app itself.
Integrate the payment gateways through the event matchmaking app itself so that the purchase process is smooth.
Create a customised registration process to know your customer better.
Use plug-ins from the software itself to process the customer data to get real-time analysis of the event.
Event-ticketing platforms can also allow you to promote the event to reach a broader audience.
What are the features to look for on an event ticketing app?
The world of software is filled with platforms that operate on the same segment but some event software is handier than the rest. Here are some of the features to look for in the ticketing app you want to use for your event.
Does not charge a percentage of sales
This is often a tactic employed by some of the leaders of the conference app market. While on paper it looks nominal, in the longer run, the charges rack up to be huge.
For example, if a Conference app charges 1.5% of ticket sales, the planner would have to pay $150,000 for a net sale of one million. So, it is better to look for conference apps that charge on a per-person basis.
Event app platforms like Eventify charge $1 per person per ticket, making it one of the most cost-efficient event ticketing apps.
Provides In-depth data analysis
It is extremely important for planners to gather as much data as possible on attendees. Event software that provides real-time analysis of ticket sales is preferred by most planners. If the hosts can see the number of tickets sold, the total amount of sales and also the number of tickets remaining that are yet to be sold. It also allows the planners to access the receipts of the buyers and the mode of payment for later use.
It is an added benefit if the conference app also lets the buyers reserve seats for the sessions they are going to attend.
Instant Payment Gateways
Data suggests that people are more likely to turn up to events where they have already paid for the seats. It is rudimentary for any modern ticketing app to lead the guests to a payment gateway once they register as a guest.
This not only guarantees that the guest will turn up to the event but also helps the organisers to manage the crowd at the entrance. It also helps the hosts to crack down on security breaches as only genuine buyers can enter the venue and their personal information through the ticketing app.
The hosts can manage the payment portals and once done, the guests can be sent an online ticket or a QR code which they can get scanned at the entrance. This also reduces the chances of people losing tickets and counterfeiting tickets.
Seating Maps and Floor Maps
We all need assistance with seating arrangements so if the host can give out proper guidance to the guests with the location of the seats and the floor maps, it is extremely helpful.
It is a necessary requirement for multi-session events where different sessions get conducted in different locations simultaneously. So, make sure that the event management platform you are going to use for your event lets you upload a map of the floor as well as the arrangement of seats for the hosts.
Best Event Apps for Ticketing and Their Charges
While there are some very efficient conference apps on the market, here are some of the best ones for event ticketing
While the platform is free for free events, it charges a hefty 2%+30 cents a ticket for paid events. Hosts can have complete control over the tickets and manage different sales and discounts.
One of the most famous names in the sector, Eventbrite has a threefold pricing package. The free package is only applicable for free events. The Professional package charges 3.5% +$1.59 per ticket. The company does not disclose the pricing of the Premium package but it can be understood it costs more since it gives full access to the client.
TicketLeap confirms 100% refund in case of a mishap but charges 2%+$1 per ticket and 3% processing fee for credit card payments.
An event software that does not keep percentages from sales, EventBee makes up by charging the clients through a four-stage payment method. The Basic ($1.50 per ticket), Pro ($2 per ticket)), Advanced ($3.50 per ticket)) and Business ($4.50 per ticket).
While Eventify the event management software provides all the important features, it charges a fraction of cost of most of its competitors. Eventify charges $1 per ticket. It is one of the most cost-effective event software out in the market.
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